‘We simply love IPA Nordic’s personality analyses.’
Henrik Rasmussen, CEO
Ekstern Salg is a sales office located in Aarhus that specialises in B2B meeting booking. The employees work as a unified team and focus on co-operation and common goals.
External Sales’ core service is meeting booking, emphasising a personal and strategic approach. External Sales operates at a time when digital visibility and branding are crucial and competition is fierce. The company offers broader support throughout the entire process – from lead nurturing to sales optimisation – supporting a long-term strategy for business development and growth.
Every day is about increasing employees’ psychological safety.
CEO Henrik Rasmussen explains:
»Employer branding is about creating and maintaining a strong workplace reputation that attracts and retains the right people. As a former employer branding trainer and practitioner, I used my experience to help organisations highlight their unique culture, values and working conditions.«
CEO Henrik Rasmussen
Ekstern Salg ApS
Henrik Rasmussen elaborates:
»Employer branding goes beyond salary and benefits; it’s about creating an authentic workplace narrative that matches the goals and vision of employees and the organisation. Through strategic branding and practical execution, it is my goal to make External Sales an attractive workplace that appeals to both current and future employees.”
»At Eksternt Salg, it’s important to me that we give employees the best opportunity to become the best version of themselves and that everyone feels like a valuable part of the team.
Every day is about increasing employees’ psychological safety.«
Henrik talks about the tools External Sales uses from the IPA 360° HR Suite to realise this vision:
1. Personality analyses
”We simply love IPA Nordic’s personality analyses. It’s not an answer, it’s a tool for dialogue and personal development. We use it to match the right candidates to our open positions. We use it to build the right teams and for personal development. We rate IPA Core Personality as the best of its kind developed in Scandinavia.”
2. A Real HR System
”We didn’t really think we were a company that needed an HR system, but we were wrong. We actively use IPA Staff to streamline our employee data.
We have one-version-of-the-truth.”
3. Intelligent employee and team conversations
”In general, I don’t believe in the old-fashioned SDD concept. That’s why it’s super inspiring to work with, for example, Intelligent SDD, which, based on the employee’s personality, provides a 100% individual dialogue based on the employee’s unique strengths and talents.’
‘We also use the IPA Team analysis, as it measures both psychological safety and is a temperature gauge for teamwork. We openly share all data within the organisation.”
4. Early Stress Warning
”Even though we haven’t had any absences due to stress, my focus is not to send employees home in worse shape than when they came in. We have offered all employees to implement IPA Nordic’s Early Stress Warning.
This is an insurance that starts an early intervention if it all gets too much one day.”
Closing
”It is this employee-centred philosophy that will ensure that External Sales will grow in the coming years and have local offices in major Danish cities. If our employees are happy, our customers will feel it. The business will realise that customers are happy. Honestly, it’s as simple as that.”
