Watch the webinar about IPA Meta Factors

Download the material

IPA Meta Factors

Our motives, and even more so our personal values, lie deeper and often unconsciously hidden in our personality. This means that it is more difficult to define and especially operationalise the factors we choose to work with in the IPA Core Meta Analysis.

The journey from motives and especially values to the “surface” in the form of behaviour that can be operationalised and measured is simply much longer and more influenced by both internal and external factors in relation to the individual.

WhitePaper IPA Nordic

Watch Steen’s presentation of META
(11:43) – in English

Watch the full webinar – META
(37:58) – in English

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