Innovation is a crucial competitive parameter in today’s market. Companies that work strategically with innovation have up to 30% higher growth and a significantly stronger market position than those that don’t. But innovation doesn’t happen by chance – it requires the right people, teams and processes.

The IPA Innovation Analysis ensures that your organisation has the necessary competencies to drive innovation from idea to implementation. The analysis helps you to:

• Recruit innovative employees – internally and externally
• Spot innovation talent in your organisation
• Build high-performance development teams
• Embed innovation strategically throughout your organisation
• Strengthen innovation culture through better collaboration and communication

Markets are changing faster than ever before. Technological advances, new business models and changing customer needs place higher demands on organisations that want to be competitive. Those organisations that systematically invest in innovation are in a stronger position to:

• Increased market share through differentiation
• Faster adaptability in turbulent times
• More engaged employees who thrive in a culture of innovation
• Higher efficiency and better solutions through structured development

But innovation isn’t just about strategy – it’s about people. Without the right talent, innovation remains just a buzzword.

The tool is relevant for anyone who works with:

• Leadership and employee development
• Recruitment of innovation and development profiles
• Leadership counselling and coaching
• Career counselling

The IPA Innovation Analysis identifies four key talent areas that are crucial to a successful innovation process:

• Creative talent – Creating new ideas and innovative solutions
• Social talent – The ability to drive collaboration and motivation
• Driving talent – Assertiveness and the ability to execute
• Analytical talent – Critical thinking and strategic planning

By combining the innovation analysis with IPA’s other analyses, a comprehensive overview is created that provides in-depth insight into both the individual employee’s talent and the team’s overall innovation capacity.

To ensure a systematic approach to innovation, the IPA Innovation Analysis maps out four key stages in the innovation process:

1. Ideation and conceptualisation – Development of new ideas and solutions
2. Collaboration and motivation – Managing the social processes of innovation
3. Organising and implementing – Structured execution of ideas
4. Evaluation and planning – Critical reflection and strategic refinement