Employer branding – not just a story about the company
In many people’s eyes, employer branding is, in short, the story of the company. Its often implicit success stories and the myths that have been created about the company over time. It is the company’s culture and organizational identity.
Many HR partners work with employer branding, but often overlook the fact that different people with different characteristics, perceptions and values tap into the narrative. This talk will give you a vivid insight into how to build a brand and, based on the brand, create good recruitment and retention.
We also give you an insight into a concrete tool that allows you to develop your own organization’s employer brand in a precise and specific way. We will cover how to make more potential employees aware of the organization, how to best onboard new employees and how to give them a solid perspective on being an employee in the company.
Finally, we also discuss how to say goodbye to an employee and how to help a dismissed employee become a good ambassador for the company. Employer branding is a hidden and therefore often overlooked factor in creating success.
An organization’s employer brand cannot be copied by other companies or products.