Introduction
In an age where data is pulling the strings behind corporate decision-making, HR departments are also starting to take a data-driven approach to recruitment, performance appraisal and strategic planning. This article delves into the concept of data-driven HR and explores how it can transform the way HR departments operate and how data-driven storytelling plays a crucial role.
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Data-driven storytelling
While it’s true that vast amounts of data are readily available in modern HR systems, turning raw data into meaningful insights is often a challenge. This is where the concept of data-driven storytelling comes in. It’s about taking the cold, hard data and transforming it into a coherent narrative. This not only provides meaningful insights, but also engages stakeholders in a way that goes beyond numbers and graphs.
Imagine how an HR manager could use data-driven storytelling to present the results of an employee satisfaction survey. Instead of simply showing the percentage of satisfied employees, the HR manager could use a narrative about how a specific team worked together to overcome challenges and improve the work environment. This creates a deeper understanding of how the data reflects the experiences of real people.
Is big data enough?
Researchgate points to a crucial consideration in the data-driven world of HR: while data is an indispensable resource, organisations can’t rely solely on HR big-data conclusions. Human insight and experience are still indispensable. Data can provide insights into trends and patterns, but it’s the human knowledge that provides depth and context.
A balanced approach is needed where data and human judgement work in tandem. HR departments should consider developing a model where data is used as a guide for decision-making, but where human experts provide context and insights that can’t be achieved through numbers alone.